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subject:"Mobile marketing"
~source:"econis"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Mobile marketing
Internet marketing
35
Online-Marketing
35
Social Web
26
Social web
26
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
13
Relationship marketing
13
Brand management
10
Markenführung
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Brand image
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Markenimage
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Advertising effects
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Werbewirkung
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Advertising
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Werbung
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Viral marketing
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Virales Marketing
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social media
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Brand
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Markenartikel
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Markentreue
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Online-Handel
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brand loyalty
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Avis, Mark
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Noguti, Valeria
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Santoso, Irene
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Trinh, Giang
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Waller, David
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Wright, Malcolm
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
7
SpringerLink / Bücher
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Young consumers : insight and ideas for responsible marketers
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing research
3
Journal of retailing and consumer services
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Handbook of research on effective advertising strategies in the social media age
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
Marketing efficiency in tourism : coping with volatile demand
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Profession : Wissenschaftsedition im Rainer Hampp Verlag
2
Psychology & marketing
2
Rheinwerk Computing
2
Wirtschaftswissenschaft
2
Wissenschaftliche Schriften der WWU Münster / 4
2
#RideTheMobileTsunami
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
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Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
2
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
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