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~subject:"Online-Marketing"
~person:"Pavlou, Paul A."
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Pavlou, Paul A.
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11
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6
Dwivedi, Yogesh Kumar
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Journal of management information systems : JMIS
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Information systems research : ISR
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Management information systems : mis quarterly
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ECONIS (ZBW)
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1
Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
2
Cure or poison? : identity verification and the posting of fake news on social media
Wang, Shuting
;
Pang, Min-Seok
;
Pavlou, Paul A.
- In:
Journal of management information systems : JMIS
38
(
2021
)
4
,
pp. 1011-1038
Persistent link: https://www.econbiz.de/10012804194
Saved in:
3
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
4
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
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