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isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
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The journal of product innovation management : an international publication of the Product Development & Management Association
Journal of advertising research
9
Bamberger betriebswirtschaftliche Beiträge : BBB
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The international journal of bank marketing : IJBM
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Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
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Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
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Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Peng, Ling
;
Finn, Adam
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 690-704
Persistent link: https://www.econbiz.de/10008649285
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2
The valley of death as context for role theory in product innovation
Markham, Stephen K.
;
Ward, Stephen J.
;
Aiman-Smith, Lynda
; …
- In:
The journal of product innovation management : an …
27
(
2010
)
3
,
pp. 402-417
Persistent link: https://www.econbiz.de/10003972387
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