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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Kim, Kyung Hoon"
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Kim, Kyung Hoon
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Yu, Xiaolei
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Zhao, Miao
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International journal of retail & distribution management
Industrial marketing management : the international journal for industrial and high-tech firms
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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
2
Third-party organization endorsement impacts on perceived value and B2B customer loyalty
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 221-230
Persistent link: https://www.econbiz.de/10012322045
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