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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Gottschalk, Sabrina Alexandra"
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Gottschalk, Sabrina Alexandra
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
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2
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
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