//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Ponnet, Koen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Computerspiel
2
Internet marketing
2
Online-Marketing
2
Video game
2
Werbewirkung
2
Children
1
Consumer behaviour
1
Jugendliche
1
Kinder
1
Konsumentenverhalten
1
Psychology of advertising
1
Werbepsychologie
1
Youth
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ponnet, Koen
Berthon, Pierre R.
2
Vanwesenbeeck, Ini
2
Walrave, Michel
2
Choi, Yung Kyun
1
Cui, Nan
1
Ham, Chang-Dae
1
Jin, Seunga Venus
1
Kalyanaraman, Sriram
1
Li, Cong
1
Liang, Bo
1
Luna-Nevarez, Cuauhtémoc
1
Nelson, Michelle R.
1
Niculescu, Mihai
1
Parent, Michael
1
Payne, Collin R.
1
Pehlivan, Ekin
1
Pitt, Leyland F.
1
Pittt, Leyland F.
1
Sarican, Funda
1
Scammon, Debra L.
1
Taylor, Charles Raymond
1
Tsao, Hsiu-yuan
1
Wang, Tao
1
Weber, Mathias
1
Wei, Hua
1
Wu, Na
1
Xu, Lan
1
Yang, Xue
1
Yoon, Gunwoo
1
Yoon, Sukki
1
Youn, Seounmi
1
Zhou, Zongkui
1
Ziegele, Marc
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011685012
Saved in:
2
Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Vanwesenbeeck, Ini
;
Ponnet, Koen
;
Walrave, Michel
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10011485441
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->