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~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Taylor, Charles Raymond"
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Journal of consumer behaviour : an international research review
International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of marketing theory and practice : JMTP
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How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
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