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subject:"Online-Marketing"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Online-Marketing
Digital platform
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Digitale Plattform
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Internet marketing
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Social web
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Advertising effects
1
Behaviour
1
Bekleidungsindustrie
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Clothing industry
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Digital marketing
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Digitalisierung
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Bernal-Mir, Pedro
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Dominique-Ferreira, Sérgio
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Lopes, Cátia
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Martins, Nuno
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Woodside, Arch G.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Discussion papers / CEPR
11
Information systems research : ISR
9
NBER working paper series
9
Journal of business research : JBR
7
Journal of management information systems : JMIS
7
Marketing science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Discussion paper
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International journal of industrial organization
4
NBER Working Paper
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Cowles Foundation discussion paper
3
Internet policy review : journal on internet regulation
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Working paper / National Bureau of Economic Research, Inc.
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American economic journal
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CESifo working papers
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Discussion paper / Centre for Economic Policy Research
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Dissertations Abstracts International
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Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of operational research : EJOR
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information economics and policy : IEP
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Long range planning : LRP ; international journal of strategic management
2
Management for Professionals
2
Management information systems : mis quarterly
2
Market and competition law review
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Market investigations : a new competition tool for Europe?
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Design and development of a digital platform for seasonal jobs : Improving the hiring process
Martins, Nuno
;
Dominique-Ferreira, Sérgio
;
Lopes, Cátia
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 452-469
Persistent link: https://www.econbiz.de/10013326488
Saved in:
2
Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
Woodside, Arch G.
;
Bernal-Mir, Pedro
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012257904
Saved in:
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