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subject:"Online-Marketing"
~person:"Fang, Eric"
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Online-Marketing
Advertising effects
2
Digital platform
2
Digitale Plattform
2
Internet marketing
2
Search engine
2
Suchmaschine
2
Werbewirkung
2
Advertising
1
Consumer behaviour
1
Display advertising
1
E-commerce
1
Electronic Commerce
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Membership fee
1
Network economics
1
Netzwerkökonomik
1
Online retailing
1
Online shopping platforms
1
Online-Handel
1
Preismanagement
1
Pricing strategy
1
Search advertising
1
Supplier relationship management
1
Two-sided markets
1
Upmarket repositioning
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Werbung
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click-through rate
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network effects
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platform
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price per click
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search advertising
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Fang, Eric
Decarolis, Francesco
6
Bergemann, Dirk
5
Bonatti, Alessandro
5
Dinerstein, Michael
5
Einav, Liran
5
Levin, Jonathan
5
Motta, Massimo
5
Qiu, Liangfei
5
Sundaresan, Neel
5
Alleman, James H.
4
Jeon, Doh-Shin
4
Kumar, Subodha
4
Athey, Susan
3
Broughton Micova, Sally
3
Calvano, Emilio
3
Cennamo, Carmelo
3
Fletcher, Amelia
3
Gautier, Axel
3
Kim, Byung-Cheol
3
Kumar, Naveen
3
Lamesch, Joe
3
Li, Muxin
3
Li, Xiaoling
3
Menicucci, Domenico
3
Peitz, Martin
3
Rovigatti, Gabriele
3
Ryan, Johnny
3
Waldfogel, Joel
3
Akman, Pinar
2
Babar, Yash
2
Bar-Gill, Sagit
2
Basu, Amit
2
Brynjolfsson, Erik
2
Brühl, Volker
2
Carroni, Elias
2
Evensen, Charlotte Bjørnhaug
2
Fan, Ming
2
Farronato, Chiara
2
Gans, Joshua
2
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Journal of marketing research : JMR
1
Journal of retailing
1
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ECONIS (ZBW)
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The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
2
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
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