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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of business information systems : IJBIS"
~person:"Abida, Fatma Choura"
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International journal of internet marketing and advertising : IJIMA
International journal of business information systems : IJBIS
Utilizing gamification in servicescapes for improved consumer engagement
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What makes one animation more effective than another? : an exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber
;
Abida, Fatma Choura
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 107-126
Persistent link: https://www.econbiz.de/10003977940
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