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~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"B-to-B-Marketing"
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Brand the Future : systematische Markenentwicklung im B2B
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
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Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
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