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~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~subject:"Markenführung"
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Online-Marketing
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Gerstmeier, Eva
Okazaki, Shintaro
Ko, Eunju
9
Loureiro, Sandra Maria Correia
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
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ECONIS (ZBW)
2
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Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
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