//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Ghosh, Arpita"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Social media"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social media
Internet marketing
20
Online-Marketing
20
Social Web
10
Social web
10
Viral marketing
8
Virales Marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
5
Auction theory
5
Auktionstheorie
5
Theorie
5
Theory
5
Werbewirkung
5
Search engine
4
Suchmaschine
4
Advertising
3
Eye-tracking
3
Online reviews
3
Werbung
3
Customer integration
2
Einnahmen
2
Holiday behaviour
2
Kundenintegration
2
Online retailing
2
Online-Handel
2
Perception
2
Revenue
2
Social relations
2
Soziale Beziehungen
2
Stakeholder
2
Tourism marketing
2
Tourismusmarketing
2
Urlaubsverhalten
2
Wahrnehmung
2
fsQCA
2
Advertising effectiveness
1
Advertising value
1
Airline
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ghosh, Arpita
Bigné Alcañiz, J. Enrique
Swani, Kunal
5
Dessart, Laurence
4
Filieri, Raffaele
4
Hajli, Nick
4
Harrigan, Paul
4
Hennig-Thurau, Thorsten
4
Karjaluoto, Heikki
4
Milne, George R.
4
Stavros, Constantino
4
Agnihotri, Raj
3
Bonilla Quijada, María del Rocío
3
Bowen, Melanie
3
Carlson, Jamie
3
Dwivedi, Yogesh Kumar
3
Garay Tamajón, Luis Alfonso
3
Haenlein, Michael
3
Hirsch, Peter B.
3
Kozinets, Robert V.
3
Labrecque, Lauren I.
3
Laurell, Christofer
3
Martin, Sebastian
3
Meyer, Anton
3
Mora Cortez, Roberto
3
Moro, Sérgio
3
Pancer, Ethan
3
Poole, Maxwell
3
Rahman, Mohammad M.
3
Rana, Nripendra P.
3
Rita, Paulo
3
Thaichon, Park
3
Verlegh, Peeter
3
Wiertz, Caroline
3
Xie, Karen L.
3
Al-Dmour, Rand H.
2
Alalwan, Ali Abdallah
2
Andrews, Lynda
2
Annamalai, Balamurugan
2
Antoci, Angelo
2
Appiah, Emmanuel Kusi
2
Araujo, Theo
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The determinants of stakeholder engagement in digital platforms
Viglia, Giampaolo
;
Pera, Rebecca
;
Bigné Alcañiz, J. …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 404-410
Persistent link: https://www.econbiz.de/10011881911
Saved in:
2
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->