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~subject:"Einkommensverteilung"
~subject:"Konsumentenverhalten"
~isPartOf:"Psychology & marketing"
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Einkommensverteilung
Konsumentenverhalten
Brand
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Brand extension
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Brand image
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Consumer behaviour
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Erfolgsfaktor
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Luxury goods
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Luxusgüter
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Markenartikel
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Psychology & marketing
The international journal of bank marketing : IJBM
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Canadian journal of agricultural economics : CJAE
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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