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~type_genre:"Article in journal"
~subject:"Viral marketing"
~isPartOf:"Journal of consumer marketing"
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Search: subject_exact:"Online-Werbung"
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Viral marketing
Internet marketing
20
Online-Marketing
20
Consumer behaviour
17
Konsumentenverhalten
17
Social Web
12
Social web
12
Virales Marketing
8
Advertising effects
5
Brand management
5
Markenführung
5
Online retailing
5
Online-Handel
5
Werbewirkung
5
Advertising
4
Beziehungsmarketing
4
Relationship marketing
4
Social media
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Werbung
4
Brand
3
Brand image
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Markenartikel
3
Markenimage
3
Online reviews
3
Data Mining
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Data mining
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Data protection
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Datenschutz
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Digital marketing
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EWOM
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Personalisierung
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Social relations
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Article in journal
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8
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8
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Baykal, Bilge
1
Chen, Xingyu
1
Eilert, Meike
1
Hesapci Karaca, Özlem
1
Iyer, Pramod
1
Ketron, Seth
1
Legocki, Kimberly V.
1
Mukherjee, Amaradri
1
Mukherjee, Atmadeep
1
Namin, Aidin
1
Natarajan, Manoraj
1
Periaiya, Sridevi
1
Shabbirhusain RV
1
Shafi, Mohsin
1
Siu, Noel Yee-Man
1
Smith, Ronn J.
1
Su, Qiuli
1
Varshney, Sanjeev
1
Walker, Kristen L.
1
Wang, Wei
1
Yeung, Raissa Sui-Ping
1
Zhang, Renping
1
Zhang, Tracy Junfeng
1
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Published in...
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Journal of consumer marketing
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
27
Information systems research : ISR
26
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of consumer studies
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Cogent business & management
8
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
8
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
3
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
5
Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
Saved in:
6
Recommendation matters : how does your social capital engage you in eWOM?
Baykal, Bilge
;
Hesapci Karaca, Özlem
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 691-707
Persistent link: https://www.econbiz.de/10013535920
Saved in:
7
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
Saved in:
8
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Saved in:
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