//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Huh, Jisu"
~person:"Mau, Gunnar"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Onlinespiel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Computerspiel
2
Video game
2
Werbewirkung
2
Werbung
2
Brand image
1
Cognition
1
Comparison
1
Direct marketing
1
Direktmarketing
1
Kognition
1
Markenimage
1
OTC pharmaceuticals
1
Psychology of advertising
1
Rezeptfreies Arzneimittel
1
Vergleich
1
Website
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Huh, Jisu
Mau, Gunnar
An, Soontae
2
Cauberghe, Verolien
2
Pelsmacker, Patrick de
2
Terlutter, Ralf
2
Ashworth, Laurence
1
Becker-Olsen, Karen L.
1
Besharat, Ali
1
Biocca, Frank A.
1
Bohil, Corey J.
1
Bradley, Samuel
1
Buijzen, Moniek
1
Capella, Michael L.
1
Carlson, Les
1
Chen, Huan
1
Choi, Yung Kyun
1
Evans, Nathaniel J.
1
Gangadharbatla, Harsha
1
Gross, Michelle
1
Haley, Eric
1
Hartman, Katherine B.
1
Herrewijn, Laura
1
Hoy, Mariea Grubbs
1
Janssens, Wim
1
Jeong, Eui Jun
1
Jin, Hyun Seung
1
Kinard, Brian R.
1
Kumar, Anand
1
Lax, John R.
1
Lee, Doo-hee
1
Lee, Sung mi
1
Leshner, Glenn
1
Li, Hairong
1
Lueck, Jennifer
1
Marko, Bernhard
1
Nelson, Michelle R.
1
Norberg, Patricia A.
1
Pancer, Ethan
1
Panic, Katarina
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Cutting edge international research
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
2
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->