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~isPartOf:"Journal of marketing"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~person:"Zhang, Xiaoquan Michael"
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Journal of marketing
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
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