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~isPartOf:"Journal of marketing"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
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Journal of marketing
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Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
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