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Search: subject_exact:"Onlinespiel"
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Computerspiel
12
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12
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Journal of marketing
Neo-simulation and gaming toward active learning
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Psychology & marketing
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
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ECONIS (ZBW)
12
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1
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
2
Hooshmand : intelligence and emotion entangled in a simulation game
Shalbafan, Saeed
;
Leigh, Elyssebeth
- In:
Neo-simulation and gaming toward active learning
,
(pp. 397-406)
.
2019
Persistent link: https://www.econbiz.de/10012130444
Saved in:
3
Educational gamification : challenges to overcome and to enjoy
Harviainen, J. Tuomas
;
Meriläinen, Mikko
- In:
Neo-simulation and gaming toward active learning
,
(pp. 553-560)
.
2019
Persistent link: https://www.econbiz.de/10012130513
Saved in:
4
Designing a human computation game for enhancing early-phase movie box office prediction
Tantawichien, Johmphot
;
Mizuyama, Hajime
;
Nonaka, Tomomi
- In:
Neo-simulation and gaming toward active learning
,
(pp. 13-22)
.
2019
Persistent link: https://www.econbiz.de/10012128158
Saved in:
5
HalluciFear : educational game about drug addiction
Peeraya Sripian
;
Ratchadawan Nimnual
;
Thammarat Hemathugsin
- In:
Neo-simulation and gaming toward active learning
,
(pp. 23-33)
.
2019
Persistent link: https://www.econbiz.de/10012128199
Saved in:
6
Co-creating prototype improvement using participatory design on the development of a serious game in financial literacy skills
Destyanto, Arry Rahmawan
;
Hidayatno, Akhmad
;
Moeis, …
- In:
Neo-simulation and gaming toward active learning
,
(pp. 111-122)
.
2019
Persistent link: https://www.econbiz.de/10012128280
Saved in:
7
Disrupting traditional business studies testing by internet-based simulation game
Krit Pattamaroj
;
Nopadol Rompho
- In:
Neo-simulation and gaming toward active learning
,
(pp. 167-175)
.
2019
Persistent link: https://www.econbiz.de/10012128301
Saved in:
8
Research on user experience in risk management : alternate reality game
Jakubowski, Michał
- In:
Neo-simulation and gaming toward active learning
,
(pp. 303-312)
.
2019
Persistent link: https://www.econbiz.de/10012129044
Saved in:
9
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
10
Multihoming in two-sided markets : an empirical inquiry in the video game console industry
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009384674
Saved in:
11
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Saved in:
12
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.
;
Stremersch, Stefan
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
Saved in:
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