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~isPartOf:"Journal of marketing"
~isPartOf:"Neo-simulation and gaming toward active learning"
~subject:"1993-2004"
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The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.
;
Stremersch, Stefan
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
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