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~isPartOf:"Journal of marketing"
~isPartOf:"Neo-simulation and gaming toward active learning"
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Journal of marketing
Neo-simulation and gaming toward active learning
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young consumers : insight and ideas for responsible marketers
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of retailing and consumer services
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing communications
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Psychology & marketing
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Research policy : policy, management and economic studies of science, technology and innovation
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Information systems research : ISR
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Creativity and innovation management
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Journal of advertising research
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Journal of management information systems : JMIS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The journal of media economics
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Electronic commerce research
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International journal of electronic commerce : IJEC
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International journal of innovation management
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International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Electronic markets : the international journal on networked business
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European Sport management quarterly : ESMQ
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International journal of arts management
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International journal of industrial organization
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International journal of networking and virtual organisations : IJNVO
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International journal of selection and assessment : IJSA
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International journal on media management : JMM
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ECONIS (ZBW)
5
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1
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
2
Social dollars in online communities : the effect of product, user, and network characteristics
Park, Eunho
;
Rishika, Rishika
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10011804102
Saved in:
3
Multihoming in two-sided markets : an empirical inquiry in the video game console industry
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009384674
Saved in:
4
Impact of online consumer reviews on sales : the moderating role of product and consumer characteristics
Zhu, Feng
;
Zhang, Xiaoquan Michael
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10003995133
Saved in:
5
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L. G.
;
Stremersch, Stefan
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10003820608
Saved in:
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