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~person:"Hang, Haiming"
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Hang, Haiming
Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
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Cox, Joe
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Engelstätter, Benjamin
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Buccirossi, Paolo
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Ciari, Lorenzo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
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Müller-Lietzkow, Jörg
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Buijzen, Moniek
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Cauberghe, Verolien
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Dürsch, Peter
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Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
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Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
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2
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
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3
Children playing branded video games : the impact of interactivity on product placement effectiveness
Hang, Haiming
;
Auty, Susan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10008909932
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