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~isPartOf:"Revolutionizing innovation : users, communities, and open innovation"
~subject:"Brand management"
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Revolutionizing innovation : users, communities, and open innovation
Journal of open innovation : technology, market, and complexity
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International journal of contemporary hospitality management
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The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10011474434
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