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~institution:"Université Paris-Dauphine (Paris IX)"
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branding strategies
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Coumau, Jean-Baptiste
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Josserand, Emmanuel
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Université Paris-Dauphine (Paris IX)
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
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Orange Brand Launch in France – inside=outside brand transformation
Coumau, Jean-Baptiste
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Josserand, Emmanuel
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Université Paris-Dauphine (Paris IX)
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2009
Persistent link: https://www.econbiz.de/10010861612
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