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subject:"Comparison"
~subject:"Cultural management"
~type_genre:"Article in journal"
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Comparison
Cultural management
Musical performance
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Musikveranstaltung
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
International journal of advertising : the quarterly review of marketing communications
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The journal of services marketing
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ECONIS (ZBW)
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Kunst durch Ökonomie?
Drautz, Michael
;
Horváth, Péter
- In:
Controlling : Zeitschrift für erfolgsorientierte …
26
(
2014
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10010240094
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2
Service convenience and social servicescape : retail vs hedonic setting
Nguyen, Doan T.
;
DeWitt, Tom
;
Russell-Bennett, Rebekah
- In:
The journal of services marketing
26
(
2012
)
4
,
pp. 265-277
Persistent link: https://www.econbiz.de/10009581935
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3
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
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