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~person:"Comidoy, Sherleen M."
~person:"Henseler, Jörg"
~subject:"Internationales Marketing"
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The use of partial least squares path modeling in international marketing
Henseler, Jörg
;
Ringle, Christian M.
;
Sinkovics, Rudolf R.
- In:
New challenges to international marketing
,
(pp. 277-319)
.
2009
Persistent link: https://www.econbiz.de/10003850220
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