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~type_genre:"Handbook"
~person:"Akao, Yōji"
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Beziehungsmarketing
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Brand management
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Akao, Yōji
Glatz, Hans
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Graf-Götz, Friedrich
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Lee, Ju-Yeon
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Moorman, Christine
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Hertel, Günter
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Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
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