//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Outdoor advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
Außenwerbung
76
Outdoor advertising
68
Advertising effects
31
Werbewirkung
31
Werbung
18
Advertising
16
Online-Marketing
13
Internet marketing
12
Consumer behaviour
9
Deutschland
9
Konsumentenverhalten
9
Germany
6
Marketing management
6
Marketingmanagement
6
Perception
6
Wahrnehmung
6
outdoor advertising
6
Estimation
5
Interactive media
5
Interaktive Medien
5
Schätzung
5
USA
5
Experiment
4
Target group
4
United States
4
Zielgruppe
4
Cognition
3
France
3
Frankreich
3
Human-machine system
3
Kognition
3
Mensch-Maschine-System
3
Retail trade
3
Sport
3
Theorie
3
Theory
3
billboards
3
out-of-home advertising
3
Öffentlicher Raum
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Brakus, J. Joško
1
Cho, Chang-Hoan
1
Dennis, Charles
1
Lee, Heejun
1
Maree, Tania
1
Michon, Richard
1
Newman, Andrew J.
1
Roux, Amarentia Thérèse
1
Wright, Len Tiu
1
more ...
less ...
Published in...
All
Advanced technologies management for retailing : frameworks and cases
1
International journal of advertising : the review of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
2
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
3
Modeling shopper responses to retail digital signage
Dennis, Charles
;
Newman, Andrew J.
;
Michon, Richard
; …
- In:
Advanced technologies management for retailing : …
,
(pp. 41-69)
.
2011
Persistent link: https://www.econbiz.de/10009375534
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->