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isPartOf:"Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung"
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
Journal of business research : JBR
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SpringerLink / Bücher
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Journal of retailing
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The journal of product & brand management
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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European journal of operational research : EJOR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Review of industrial organization : RIO
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Transportation research / E : an international journal
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European journal of marketing : EJM
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Gabler Edition Wissenschaft
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Journal of marketing management : MM
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Neue Ansätze in Markenforschung und Markenführung
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Springer Proceedings in Business and Economics
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The journal of brand management : an international journal
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The journal of consumer marketing
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Report / Marketing Science Institute
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Applied economics
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Applied economics letters
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Australasian marketing journal
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European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Springer eBook Collection / Business and Economics
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Dissertation Series CentER
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Markenbewertungsverfahren : Einsatzfelder und Verfahrensüberblick
Gerpott, Torsten J.
;
Thomas, Sandra E.
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
33
(
2004
)
7
,
pp. 394-400
Persistent link: https://www.econbiz.de/10002134176
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Marktentwicklungen und Grundlagen der Markenpolitik des Handels
Bruhn, Manfred
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
29
(
2000
)
4
,
pp. 188-193
Persistent link: https://www.econbiz.de/10001460262
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3
Erklärungsansätze des vertikalen Markenwettbewerbs
Bruhn, Manfred
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
28
(
1999
)
9
,
pp. 450-455
Persistent link: https://www.econbiz.de/10001402790
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