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person:"Martos-Partal, Mercedes"
~person:"Steenkamp, Jan-Benedict E. M."
~isPartOf:"Journal of marketing management : MM"
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Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
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