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Bridging the gap between advertising academia and practice
Journal of business research : JBR
56
International journal of hospitality management
45
Technological forecasting & social change : an international journal
28
International journal of contemporary hospitality management
24
Tourism management : research, policies, practice
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Springer eBook Collection
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Discussion paper / International Transport Forum
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Journal of travel and tourism marketing
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International journal of production economics
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Working paper / National Bureau of Economic Research, Inc.
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Industrial marketing management : the international journal for industrial and high-tech firms
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NBER working paper series
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Tourism economics : the business and finance of tourism and recreation
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International journal of business and globalisation : IJBG
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of marketing theory and practice : JMTP
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Journal of retailing and consumer services
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NBER Working Paper
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Share Economy : institutionelle Grundlagen und gesellschaftspolitische Rahmenbedingungen
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Cambridge journal of regions economy and society
8
Production and operations management : the flagship research journal of the Production and Operations Management Society
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Australasian marketing journal
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Journal of marketing channels : ... distribution systems, strategy, and management
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MIS quarterly executive
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The review of financial studies
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Transportation research / E : an international journal
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Cogent business & management
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International Transport Forum Discussion Papers
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Journal of business ethics : JOBE
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of revenue and pricing management
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Business horizons
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Promoting the shareconomy : effects of beneficial appeals and personal characteristics on the attractiveness of renting and reselling platforms
Schwenk, Johanna
;
Hüttl-Maack, Verena
- In:
Bridging the gap between advertising academia and practice
,
(pp. 43-56)
.
2017
Persistent link: https://www.econbiz.de/10014576396
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