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~subject:"Innovation"
~isPartOf:"DUV / Wirtschaftswissenschaft"
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Innovation
Ankündigungseffekt
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Die Glaubwürdigkeit von Produkt-Vorankündigungen : eine theoretische und empirische Untersuchung der Beurteilung von Produkt-Vorankündigungen durch Konsumenten
Schirm, Karsten
-
1995
Persistent link: https://www.econbiz.de/10013429543
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