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~person:"Vashisht, Devika"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Young consumers : insight and ideas for responsible marketers
International journal of internet marketing and advertising : IJIMA
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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