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~subject:"Consumer behaviour"
~isPartOf:"Australasian marketing journal"
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Consumer behaviour
Computerspiel
2
Konsumentenverhalten
2
Video game
2
Addiction
1
Brand equity
1
Brand extension
1
Brand image
1
Brand management
1
Fit
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Gamers
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Grounded Theory
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Grounded theory
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Identity construction
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Internet
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Butcher, Luke
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Lee, Cheng-wen
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Phau, Ian
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Australasian marketing journal
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Electronic commerce research
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
CIE working paper series
2
Contemporary trends in innovative marketing strategies
2
European journal of marketing
2
Glücksspielforschung
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of cultural economics
2
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Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
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2
Influential factors of player's loyalty toward online games for achieving commercial success
Lee, Cheng-wen
- In:
Australasian marketing journal
18
(
2010
)
2
,
pp. 81-92
Persistent link: https://www.econbiz.de/10003975208
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