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~subject:"Consumer behaviour"
~isPartOf:"International journal of electronic commerce : IJEC"
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Consumer behaviour
Computerspiel
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Video game
5
E-commerce
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Electronic Commerce
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Game theory
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Konsumentenverhalten
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Social Web
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Social web
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Spieltheorie
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online games
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Beziehungsmarketing
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Confidence
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Conjoint analysis
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Customer valuation
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E-loyalty
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Free-to-play
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Gamer loyalty
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Hedonic price index
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Hedonischer Preisindex
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Innovation
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Internet
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MMORPG
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MMORPGs
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Mobile communications
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Mobilkommunikation
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Personality psychology
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Persönlichkeitspsychologie
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Marston, Sean R.
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Moon, Junghoon
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International journal of electronic commerce : IJEC
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Electronic commerce research
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
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Discussion papers / CEPR
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European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
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Contemporary trends in innovative marketing strategies
2
European journal of marketing
2
Glücksspielforschung
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of cultural economics
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Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
2
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
3
Player commitment to massively multiplayer online role-playing games (MMORPGs) : an integrated model
Moon, Junghoon
;
Hossain, Md. Dulal
;
Sanders, G. L.
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 7-38
Persistent link: https://www.econbiz.de/10009767399
Saved in:
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