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~subject:"Consumer behaviour"
~subject:"Social Web"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
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Consumer behaviour
Social Web
Computerspiel
3
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Video game
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Advergames
2
Advertising
2
Advertising effects
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Internet marketing
2
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Cartwright, Peter
1
Dens, Nathalie
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Hyde, R.
1
Nelson, Michelle R.
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Terlutter, Ralf
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of retailing and consumer services
7
Technological forecasting & social change : an international journal
7
Journal of marketing communications
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Psychology & marketing
5
Discussion papers / CEPR
4
Electronic commerce research
4
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Electronic commerce research and applications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
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Exploring consumer detriment in immersive gaming technologies
Hyde, R.
;
Cartwright, Peter
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 335-361
Persistent link: https://www.econbiz.de/10014422460
Saved in:
2
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
3
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
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