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~isPartOf:"Handbook of research on transmedia storytelling, audience engagement, and business strategies"
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Franchising
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Navarrete-Cardero, Luis
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Pérez-Gómez, Miguel Ángel
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Vargas-Iglesias, Juan J.
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
Journal of business research : JBR
21
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
Springer eBook Collection
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Young consumers : insight and ideas for responsible marketers
7
Journal of marketing communications
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Information systems research : ISR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of sports marketing & sponsorship
5
Journal of promotion management : innovations in planning and applied research
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European Sport management quarterly : ESMQ
4
Glücksspielforschung
4
International journal on media management : JMM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of management information systems : JMIS
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Innovatives Markenmanagement
3
International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Psychology & marketing
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
3
Business horizons
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Augmented reality and franchising : the evolution of media mix through Invizimals
Pérez-Gómez, Miguel Ángel
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 90-102)
.
2020
Persistent link: https://www.econbiz.de/10012234762
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The poetics of videogames : the logic of sense and meaning in the videoludic discourse
Navarrete-Cardero, Luis
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 103-114)
.
2020
Persistent link: https://www.econbiz.de/10012234764
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3
An epistemology of the event for the digital media : from Lewis Carroll to Elsagate
Vargas-Iglesias, Juan J.
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 115-128)
.
2020
Persistent link: https://www.econbiz.de/10012234767
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