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~isPartOf:"Innovatives Markenmanagement"
~subject:"Brand extension"
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Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
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2021
Persistent link: https://www.econbiz.de/10012424689
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