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~person:"Evans, Nathaniel J."
~person:"Engelstätter, Benjamin"
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Evans, Nathaniel J.
Engelstätter, Benjamin
Sreejesh, S.
7
Vashisht, Devika
6
Harviainen, J. Tuomas
5
Breuer, Markus
4
Dwivedi, Yogesh Kumar
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International journal of advertising : the review of marketing communications
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Journal of cultural economics
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Journal of current issues and research in advertising : JCIRA
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Journal of promotion management : innovations in planning and applied research
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Southern economic journal
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Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
2
How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
;
Hoy, Mariea …
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
Saved in:
3
Strategic timing of entry : evidence from video games
Engelstätter, Benjamin
;
Ward, Michael R.
- In:
Journal of cultural economics
42
(
2018
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012007385
Saved in:
4
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
5
Violent video games and violent crime
Cunningham, Scott
;
Engelstätter, Benjamin
;
Ward, Michael R.
- In:
Southern economic journal
82
(
2016
)
4
,
pp. 1247-1265
Persistent link: https://www.econbiz.de/10011624716
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