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~isPartOf:"International journal on media management : JMM"
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International journal on media management : JMM
Journal of business research : JBR
21
Technological forecasting & social change : an international journal
15
Journal of consumer behaviour : an international research review
11
Transforming gaming and computer simulation technologies across industries
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of retailing and consumer services
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Neo-simulation and gaming toward active learning
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Young consumers : insight and ideas for responsible marketers
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Journal of marketing communications
6
Application of gaming in new media marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International journal of advertising : the quarterly review of marketing communications
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International journal of sports marketing & sponsorship
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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European Sport management quarterly : ESMQ
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of management information systems : JMIS
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Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
International journal of innovation management
3
International journal of production economics
3
Journal of cultural economics
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of internet commerce
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Business horizons
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Contemporary trends in innovative marketing strategies
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Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
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Electronic markets : the international journal on networked business
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European journal of marketing
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Exploring the rise of fandom in contemporary consumer culture
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ECONIS (ZBW)
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Deciphering the world of eSports : guest editorial
Scholz, Tobias M.
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012263654
Saved in:
2
Shaping a regional offline esports market : understanding how Jönköping, the "City of DreamHack", takes URL to IRL
McCauley, Brian
;
Tierney, Kieran
;
Tokbaeva, Dinara
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10012263655
Saved in:
3
Gamers first : how consumer preferences impact esports media offerings
Ji, Zeran
;
Hanna, Richard
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10012263671
Saved in:
4
To diversify or not? : uncovering the effects of identification and media engagement on franchise loyalty in eSports
Kordyaka, Bastian
;
Jahn, Katharina
;
Niehaves, Björn
- In:
International journal on media management : JMM
22
(
2020
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10012263672
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