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person:"An, Soontae"
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Advertising
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An, Soontae
Castronova, Edward
20
Ward, Michael R.
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Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
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Cox, Joe
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Engelstätter, Benjamin
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Wagner, Gert G.
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Zackariasson, Peter
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Aguzzoni, Luca
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Argentesi, Elena
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Bell, Mark W.
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Buccirossi, Paolo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
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Kolb, Albert
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Müller-Lietzkow, Jörg
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Oechssler, Joerg
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Pavenkov, Oleg
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Teipen, Christina
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Waiguny, Martin K. J.
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Breuer, Markus
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Buijzen, Moniek
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Cauberghe, Verolien
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Dürsch, Peter
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Franses, Philip Hans
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Ghosh, Tathagata
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
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2
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
Saved in:
3
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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