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person:"Hang, Haiming"
~subject:"Werbung"
~subject:"Psychology of advertising"
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Psychology of advertising
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Hang, Haiming
Buijzen, Moniek
4
Evans, Nathaniel J.
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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An, Soontae
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Advertising in new formats and media : current research and implications for marketers
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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Defend the indefensible : helping children cope with the implicit influence of online game advertising
Hang, Haiming
;
Nairn, Agnès
- In:
Advertising in new formats and media : current research …
,
(pp. 379-395)
.
2016
Persistent link: https://www.econbiz.de/10011473462
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2
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
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