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subject:"Structural equation model"
~isPartOf:"Journal of marketing theory and practice"
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Structural equation model
Partial least squares
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Hair, Joseph F.
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Journal of marketing theory and practice
Journal of business research : JBR
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European journal of marketing
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Long range planning : LRP ; international journal of strategic management
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Technological forecasting & social change : an international journal
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Handbook of partial least squares : concepts, methods and applications
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International journal of agile systems and management : IJASM
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Journal of family business strategy
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of open innovation : technology, market, and complexity
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The influence of observed heterogeneity on path coefficient significance : technology acceptance within the marketing discipline
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10008989406
Saved in:
2
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
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