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Partial least squares
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Partielle kleinste Quadrate
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Bank
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Brand equity
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Hamburger Schriften zur Marketingforschung
Journal of business research : JBR
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Long range planning : LRP ; international journal of strategic management
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Handbook of partial least squares : concepts, methods and applications
16
Technological forecasting & social change : an international journal
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European management journal
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Journal of marketing theory and practice
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Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Asia Pacific journal of marketing and logistics
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Entrepreneurial business and economics review : EBER
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Kulturspezifische Markenwerte : Modell zur ländervergleichenden Analyse kultureller Einflussfaktoren auf den Markenwert am Beispiel der globalen Modeindustrie in Deutschland, Brasi...
Adel, Aliaa
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2014
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1. Aufl.
Persistent link: https://www.econbiz.de/10010442064
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Die Wahl des Anbieters im Private Banking : eine Analyse der Wirkung der Determinanten von Premiummarken im Hinblick auf den Kaufentscheid im deutschen Private Banking
Zenz-Spitzweg, Patrick
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003494200
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