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person:"Esch, Franz-Rudolf"
~subject:"Werbeplanung"
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Search: subject_exact:"PR (Public Relations)"
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Werbeplanung
Public relations
16
Öffentlichkeitsarbeit
16
Marketing management
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Marketingmanagement
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Communication
11
Kommunikation
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Unternehmen
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Strategisches Management
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Competitive strategy
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Advertising effects
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Esch, Franz-Rudolf
Allard, M. June
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 85-106)
.
2009
Persistent link: https://www.econbiz.de/10003765980
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