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Journal of business research : JBR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Package graphic design : investigating the variables that moderate consumer response to atypical designs
Celhay, Franck
;
Trinquecoste, Jean François
- In:
The journal of product innovation management : an …
32
(
2015
)
6
,
pp. 1014-1032
Persistent link: https://www.econbiz.de/10011441542
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2
Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
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