Lee, Yu-I; Chang, Ching-Hsun; Chen, Yu-Shan - In: Quality & Quantity: International Journal of Methodology 47 (2013) 4, pp. 1869-1882
This study utilizes structural equation modeling (SEM) to explore the positive effects of novelty, flexibility, and synergy of package tours on tourist satisfaction in the Taiwanese package tour industry. Although prior research pays much attention to discuss package tours, none explores the...