Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny - In: International Journal of Retail & Distribution Management 43 (2015) 4/5, pp. 329-349
Purpose – Eliminating overpackaging is a central question in sustainable development, and poses a dilemma for retailers. Since packaging is a differentiation tool for private labels, eliminating it could limit the capacity to give those labels an equivalent image to national brands just as...