//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~person:"Orth, Ulrich R."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Packaging"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Packaging
3
Product design
3
Produktgestaltung
3
Consumer behaviour
2
Konsumentenverhalten
2
Verpackung
2
Brand image
1
Brand management
1
International marketing
1
Internationales Marketing
1
Markenführung
1
Markenimage
1
Metaphors
1
Power
1
Product differentiation
1
Product labelling
1
Product quality
1
Produktdifferenzierung
1
Produktqualität
1
Theorie
1
Theory
1
Warenkennzeichnung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Hochschulschrift
2
Thesis
2
Language
All
English
3
Author
All
Orth, Ulrich R.
Chandon, Pierre
6
Kauppinen-Räisänen, Hannele
5
Wansink, Brian
5
Celhay, Franck
3
Deng, Xiaoyan
3
Hellström, Daniel
3
Khan, Huda
3
Lee, Richard
3
Lockshin, Larry
3
Ordabayeva, Nailya
3
Prado-Prado, J. Carlos
3
Simms, Chris
3
Trott, Paul
3
Zhang, Dan
3
Aghdaie, Fathollah Amiri
2
Beer, Hanli de
2
Bihler, Jürgen
2
Bosman, Magdalena
2
Branca, Generoso
2
Clement, Jesper
2
Durif, Fabien
2
Flanderka, Fritz
2
Friege, Henning
2
García-Arca, Jesús
2
Gierl, Heribert
2
Gonzalez-Portela Garrido, Alicia Trinidad
2
Grefermann, Klaus
2
Grundke, Günter
2
Grönberg, Sandra Brüel
2
Haws, Kelly L.
2
Hecht, Dieter
2
Hudnurkar, Manoj
2
Hulthén, Kajsa
2
Kahn, Barbara E.
2
Kempen, Elizabeth
2
Kniazeva, Maria
2
Kowalska, Agnieszka
2
Krishna, Aradhna
2
Lancelot Miltgen, Caroline
2
more ...
less ...
Published in...
All
Journal of international marketing
1
Journal of marketing
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Saved in:
2
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
3
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->