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~type_genre:"Article in journal"
~person:"Orth, Ulrich R."
~subject:"Produktdifferenzierung"
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Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
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